MIKAWAYA: PACKAGING dESIGN

MIKAWAYA is an L.A. based confectionary that invented a contemporary novelty dessert: mochi ice cream. This dessert fuses traditional Japanese (mochi) and western (ice cream) desserts into one. I redesigned the company's logotype and packaging to reflect its contemporary nature without losing the company's three generation long tradition. Company's original bamboo logo was reinterpreted into bamboo patterns. Different illustrations and patterns were created for a mixed assortment and each flavor: Red Bean, Coffee, Green Tea, Strawberry, & Mango.

* Student work. 

 
 

PROCESS: